Does your business need local SEO services?
So you’re a brick and mortar business and you’re wondering if you need local SEO services. Spoiler alert: the answer is yes!
Don’t get us wrong if you’re still wanting to rank for general search terms, you still need to knock out some traditional search engine optimization (SEO), but when it comes to a physical location, local SEO is absolutely necessary for attracting local customers who are looking up your products and services. In fact, “50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on computer/tablet did the same,” according to Google.
That’s why we put together some handy dandy tips to help your business start ranking organically for the local areas you service.
Optimizing your website for local SEO
First, let’s talk about some on-page local SEO optimization must haves. If your business has multiple locations, you should definitely create a unique landing page for each location. But if your business only has one location, then these optimization recommendations should be included on your homepage as well as any local product or service pages.
- Add your city and state to the title tag. This little change can do BIG things for your local SEO.
- Add your city and state in the first headline on your page. Honestly, it doesn’t have to be included in the very first header (H1), but it is definitely ideal. If you can’t make it work though, make sure you add it to a header on your page.
- Add your city and state in your website content, but don’t force it! As you curate the content for your website, keep your location top of mind and include it where possible so that it occurs as naturally. Google doesn’t like it when you force it, and will penalize your page if done so incorrectly.
- Add your city and state in the alt tag on your images. This is a small change that most of the time goes undone. Don’t miss this important opportunity!
- Embed a Google Map. It’s key to make sure you do it correctly by linking the back to your Google My Business local listing.
Claim your business on Google
If you haven’t created a Google My Business for your location(s) this is a must for local SEO. This is where Google gives you the opportunity to control every aspect of what people see when potential customers search for you on Google (i.e. phone #, address, images, reviews) and the best part is — it’s completely free. To get more information or set up your Google My Business page, click here.
Give LIFT’s Listing Scan a try
Another element Google finds valuable for Local SEO is how consistent your NAP (name, address, phone number) is across local listings such as Yelp, WhitePages and about 20+ more. Try giving LIFT’s listings scan a try and see for yourself how your business appears in the top local business listings and directories. Surprised at what you find? We can help with that!
Ask your happy customers for reviews
Thought those online reviews weren’t important? Guess again. Customer reviews about your business have a direct impact on your local ranking so you definitely want to put some effort into asking your customers to show you some love. And we’re not just talking about Google (even though Google should definitely be your first priority), make sure you keep popular local directories like Yelp on your radar as well.
Want more information about how LIFT can help boost your local search results – give us a ring!😃
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